Admiral profits surge despite failing ad campaign and rising premiums

CAR insurer Admiral yesterday unveiled a surge in profits amid a hike in premiums charged to customers, but said its price comparison website Confused.com had lost out to rivals after its television advertising campaign proved a flop.

The Cardiff-based group, which also owns the Diamond and elephant.co.uk brands, increased premiums by 22 per cent during the first six months of the year. That, together with a 23 per cent rise in customer numbers, h