Edinburgh's Taste Communications to lead food and drink campaign for 'floating hotel' Fingal

Fingal says its Lighthouse Restaurant & Bar features dishes and drinks that incorporate locally sourced or foraged ingredients. Picture: contributed.

Edinburgh-based agency Taste Communications has been appointed by luxury "floating hotel" Fingal to lead its first UK-wide food and drink campaign.

The communications firm - which says it is Scotland’s first dedicated food, drink and hospitality agency - has been signed up by Leith-based Fingal to help develop its reputation as a "world-class foodie destination" on Edinburgh’s waterfront.

Fingal was created by the team at The Royal Yacht Britannia, launching in January 2019.

As part of the next phase of development, Taste Communications will be building a fresh campaign around Fingal’s food and drink offering for overnight guests, as well as non-residents, with a focus on afternoon tea, dinner and cocktails. Fingal says its Lighthouse Restaurant & Bar features dishes and drinks all using locally sourced or foraged ingredients.

Fingal sailed into operation in January 2019. PIcture: contributed.

Edinburgh’s first floating hotel Fingal sails into the GQ Food & Drink Awards sh...

“With all the glamour and style of a superyacht but with an air of old-world Art Deco elegance, we think Fingal has an amazing story to tell. A former Northern Lighthouse Board tender, Fingal underwent a £5 million transformation to become Scotland’s first luxury floating hotel, offering the ultimate in luxury accommodation and dining with a nautical twist.”

Fingal boss Andrew Thomson: “We’re really looking forward to working with Taste Communications as we prepare for another exciting year ahead on board Fingal.

“Fingal has quickly established its world-class reputation as a foodie destination in just 12 months, so we’re keen to build this momentum by taking our unique story to new audiences around the UK and beyond with support from Scotland’s first dedicated food, drink and hospitality agency.”