Hunter Boot breaks sales record in cyber week

Hunter Boot chief executive Vincent Wauters said cyber week sales marked 'an important milestone in the history of the company'. Picture: Contributed

Iconic Wellingtons brand Hunter Boot is celebrating its highest daily sales results in the company's history thanks to growth in the US market and a strong cyber week.

The Edinburgh-headquartered firm, founded in 1856, exceeded £1 million in sales on both Black Friday and Cyber Monday, with global revenues up 32 per cent and 33 per cent, respectively, year-on-year.

It attributed eight-day sales growth of 38 per cent to “outstanding e-commerce trade”, particularly in the US.

Non-footwear products accounted for 20 per cent of all global sales, while full-price items contributed 34 per cent to the total.

Chief executive Vincent Wauters said: “This year’s cyber week sales represent an important milestone in the history of the company.

“We are seeing continued growth and high demand across all channels. Our e-commerce trade is thriving, having enhanced our online shopping experience, and our non-footwear trade and multi-category mix continue to deliver significant growth.

“We are delighted that we also saw a significant increase in demand for full price products, both prior and during this period, famous for significant discounting.”