Tourism star wins top accolade in Scottish marketing awards
Campbell, head of marketing UK and Ireland, leads a team of 25 marketers responsible for making Scotland a “must visit, must return” destination.
She picked up the prize in the Marketing Society Scotland 2012 awards, supported by The Scotsman and presented last night at a ceremony and dinner attended by 450 people from the industry and their guests at the Edinburgh Corn Exchange.
CHAMPIONS CATEGORY
Star agency: Frame
Star marketing team: The Edrington Group
Creative star: Gerry Farrell – The Leith Agency
Agency star: Richard Marsham – The Leith Agency
Marketing star: Helen Campbell – VisitScotland
STRATEGIC CATEGORY
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Hide AdBrand development: The Leith Agency – Burness A Different Type of Law Firm
Marketing planning: The Leith Agency – Public Health Agency – Calling Time on Flu
Social marketing: The Union & The Scottish Government – Drink Driving. Don’t Risk It.
Sustainable marketing: Kwik Fit Financial Services – The Green Insurance Company: A Breath of Fresh Air
International: The Edrington Group – The Famous Grouse Celebrating Being Famous for 30 Years
DEVELOPMENT CATEGORY
Star Marketing Student: Chrissie Brown, The University of Edinburgh
Star Creative Student: Steven Brown, Telford College
Rising Agency Star: Katie Mathewson – Whitespace
Rising Creative Star: Dominique McMullan – The Leith Agency
Rising Marketing Star: Angela Bathgate – The Scottish Government
COMMUNICATION CATEGORY
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Hide AdAdvertising: The Leith Agency – VisitScotland – Scotland Might Surprise You
Design: The Union – Matthew Algie – We Know Coffee
Digital: RAPP Edinburgh – The Co-operative Bank – Young Driver’s Insurance
Direct marketing: RAPP Edinburgh – Standard Life: What Price a Dream Retirement?
Event marketing and brand activation: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures
Integrated marketing: The Leith Agency – Irn-Bru – Fortune Favours The Brave
Media: People’s Postcode Lottery & Carat – Taking The People’s Postcode to a National Audience
PR: Consolidated PR/The Scottish Government – The Gift of Life
Sales promotion: VisitScotland – Surprise Yourself
Sponsorship: Material and Lloyds TSB – Scottish Schools’ Football Association
SECTOR CATEGORY
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Hide AdCause related and charity: Newhaven Communications – The Scottish Government – Build a Better, Happier Scotland
Financial and professional services: Lewis Creative Consultants – Scottish Provident – Business Protection: There’s No Chance?
Food and drink: Newhaven – Tennent’s – Crank It Up – T in the Park
Public sector: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures
Tourism and leisure: The Leith Agency – VisitScotland – Scotland Might Surprise You
Arts and culture: Frame – National Museums Scotland – From Concepts to Crowds