YouGov cashes in on election polls
The firm, which reported UK earnings of 3.4 million on revenues up 9 per cent in the year to 31 July, provided polls on election voting on a daily basis for major client News International, publisher of the Times and News of the World.
The election boost added to cost-savings from last year's restructuring of the customised polling service, as well as benefits from signing up new clients, including the Office of Fair Trading and drugs giant Pfizer.
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Hide AdOverall, group pre-tax profits rose to 4m on an underlying basis from 3.9m the previous year, helped by efforts to cut costs, the streamlining of operations and the turnaround of under-performing divisions.