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Chocolate brand Toblerone is being forced to remove the iconic Matterhorn mountain from its packaging as some of its production is moved from Switzerland to Slovakia.

With Toblerone moving some of its production out of Switzerland, Swiss rules state national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland. The packaging will replace Matterhorn with a more “generic” mountain peak.

Toblerone has a long history in Switzerland, having first been sold in the capital Bern in 1908. The Matterhorn mountain first featured on Toblerone packaging in 1970, according to the Toblerone website.

Toblerone: Chocolate brand forced to remove iconic Matterhorn mountain from its packaging